Baby Boomers and Booklets – Share and Share Alike
As one of those fabulous Baby Boomers, you now own a lifetime of valuable experiences, experiences that are useful to other people. You've given so much to your family all these years. It's dawning on you there may be a larger audience who would benefit from your knowledge. You're just beginning to hit your stride. Writing a book is too daunting. The speaking circuit isn't quite right, either. What else can you do?
One easy answer is a tips booklet. Create a tips booklet from those discoveries you've made -- with your family, your work, your personal interests, your trials, and your victories. You can make a huge contribution to someone else's life by passing along your first-hand wisdom, in bite-sized pieces. It will definitely take you less time, money, and stress to write a booklet than an entire book. Plus you'll become an instant author.
Your everyday solutions may have seemed like common sense at the time. And for you, it was. With some distance and further evaluation, you now see what was common sense to you isn't necessarily common sense to someone else.
Look at the answers you found for creating balance between home and work.
Re-examine the paths your business took from start to today.
Think about the journey you had with health care providers for your parents.
Remember the experiences and ideas you generated traveling with your children.
Ponder the processes you implemented for volunteer community groups.
These are a few ideas to get you thinking. This will jog your memory into a wealth of material to write about, a gold mine to share with others. Your challenge may then become selecting only one topic for a booklet. The process of sharing ideas can be lucrative for you, both in personal reward and in dollars. There are thousands of companies and organizations that will find your booklet useful as a vehicle for promoting their own product, service, or cause. When your booklet relates to a business of your own, that booklet will also be a marketing tool for you every time you sell your booklet to someone else who distributes it for their own purposes. It is a win in every direction.
Once you've completed your booklet manuscript and identified potential buyers to contact, consider what other formats the manuscript content can become. Before you know it, you'll have an entire line of information products related to your original idea, products that will serve you and the people receiving your information in ways limited only by your imagination and willingness.
Paulette Ensign (herself a thriving Baby Boomer) has personally sold over a million copies of her own tips booklet "110 Ideas for Organizing Your Business Life," in 4 languages and various formats all without spending a penny on advertising. She has clients, worldwide, who have met and surpassed her results. Contact her at http://www.tipsbooklets.com or phone +1-858-481-0890 (Pacific Time Zone).
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