Seth Godin to Reveal His Outlook on Marketing to Baby Boomers
NEW YORK (Business Wire EON) October 30, 2007 -- Seth Godin's most talked about Blog states, "It's common knowledge among marketers that marketing to seniors is largely a waste of time. The reason most believe this is because of a simple distinction: open and closed... For a long time, the easy way out was to believe that 18 to 34 year olds were open and seniors were closed. Then the baby boom happened. Baby boomers have been open their whole lives. And now they are seniors. So all conventional wisdom goes out the window."
Now that baby boomers have begun to reach the age of retirement, marketers across industries are trying to find ways to capture this $2.1 trillion segment. But, segmenting by age alone is not enough and has proven unsuccessful with this market. "Psychographics (open vs. closed) are way more important than demographics," says Seth Godin.
At this innovative event companies including Zimmer Holdings, AARP, Mercedes-Benz, Chipotle, Target, KeyBank, The Knot, Safeco Insurance, Universal Music Enterprises, TOUR GCX Partner, Truman's Gentlemen's Groomer, and Rethink Breast Cancer will showcase how they successfully implement psychographic and behavioral marketing to effectively connect with baby boomers.
BACKGROUND
The Marketing to Men, Women & Boomers conference is bringing together top marketers, product managers, brand managers and market researchers across industries. At this gathering they will discuss the innovative methods they are using to effectively reach the Boomer, Men and Women markets. To view the complete program and speaker roster is available for review at: www.iirusa.com/mwb
HomeWell Senior Care is Here to Take Care of Your In-Home Care Needs
HomeWell Senior Care provides live-in and hourly personal care, companionship and homemaker services for seniors so they can remain in the comfort of their own home. HomeWell Senior Care makes life more comfortable with our personalized in-home care service. As the 'Senior Care Specialists', we work hard so seniors can enjoy the quality of life they deserve while remaining in the comfortable and familiar surroundings of their own homes indefinitely.
New Move-A-Senior Program Allows Businesses to Help Senior Citizens Move
Senior Citizens with limited financial resources can receive funds to help offset the expenses of moving into senior care facilities. Simple Living For Seniors launches the Move-A-Senior program designed to allow businesses to donate funds to help seniors move from their home and into senior care facilities best suited to their mental and physical needs.
Seniors Feel Healthier than Baby Boomers
Compared to others their own age, Seniors feel healthier than Baby Boomers. That was one of the surprising findings from a recent online survey of over 500 Baby Boomers and Seniors conducted by 50Plus Research www.50PlusResearch.com.
Senior Citizens Find a Helping Hand
It has never been easier to pair caregivers and healthcare providers with senior citizens. The new website www.callseniorcare.com offers easy way for providers to be matched with individuals requiring assistance with everyday living. This innovative new services allows you to pick and choose the proper caregiver for any situation.